Résumé
rohitsen14@gmail.com
+1 (401)-626-8145
LinkedIn
Product designer with a diverse background and a playful, curious, and exploratory approach to solving design challenges. I enjoy discovering unexpected solutions that resonate with people and create meaningful impact through close collaboration with cross-functional teams.
Experience
Product Designer
Evergent, Inc. | 2020 - Present | Sunnyvale, CA
UX/UI, and Design Strategy for Evergent’s enterprise products and client acquisition UX demos
Led proof-of-concept UX demos, securing multi-million dollar contracts, showcasing consumer-facing experiences (storefront, tickets, subscription, and churn management) for clients like NBA, BBC, and Astro.
Redesigned the Account Management module to enhance the experience of Customer Care Agents. Conducted real-time observations of care agents from clients like FOX and AT&T, gathered feedback through questionnaires and interviews, and utilized UX tools like design stories to craft empathetic user journeys.
Design System Development. Creating a foundational core driver to standardize and harmonize the design of the product across a range of platforms.
Designed IP protected features, and strategies to explore future product functionalities. Led the annual design internship initiative, fostering emerging talent and innovation.
Project managed our rebranding exercise. Aligned design with marketing and strategic goals, fostering cross-departmental collaboration with global teams for a unified design experience.
UX/UI Intern
Evergent, Inc. | 2020 | Sunnyvale, CA
End-to-end design, and connected device experience for a subscription management product
Engaged in UX research, gamification analysis, prototyping, and the user interface design for a lighter, device-agnostic version of Evergent’s enterprise B2B SaaS platform.
Introduced a smart auto-fill feature, decreasing the number of clicks from sign-up to accessing the dashboard by 64.29% (from 70 clicks to 25 clicks).
Implemented a leaner sign-up process, resulting in a 48.82% reduction in sign-up time (from 8.23 to 4.21 minutes ), based on user feedback and usability testing.
Designed a connected experience across various smart devices, ensuring seamless interaction for the user - from their smartwatch to their smart TV.
Senior Analyst
EY (Ernst & Young) | 2015 - 2016 | Gurgaon, HR
User-research driven strategy
Designed National Occupational Standards (NOS) and qualification packs (QP), that have guided workforce development initiatives and vocational training of over 2.2M individuals across sectors such as Power, Agriculture, Food Industry, and Green Jobs.
Conducted nationwide field research in conjunction with the National Skill Development Corporation (NSDC), employing both qualitative and quantitative methodologies with a human-centered approach.
Fostered collaborative partnerships with stakeholders, including industry experts, government agencies, and training institutions.
Skills
Experience:
Collaboration with global teams including sales, engineers, partners and designers
Human-centered design (HCD) and customer-focused (CX) solutions
Agile, Lean UX and Design Thinking methodologies
Mixed research methods, applied for both qualitative and quantitative UX research
B2B, B2B2C, Enterprise, and SaaS
Design team management, and design leadership
Product and UX strategy
Problem framing, opportunity identification and priority setting
Establishing enterprise design systems: process, governance, design-engineering loops
Information architecture and interaction design
Rapid UX prototyping, validation, and user testing
Usability and accessibility standards
Research & Testing:
Extensive user and field research experience
Qualitative and quantitative methods
Design-story methodology that combines personas, user journeys and storyboards
A/B Testing, cognitive walkthroughs, and heuristic evaluations
Prototyping:
Rapid prototyping using Figma and/or paper prototypes
Experience with AI tools for research and data processing
Photoshop, Illustrator, After Effects, Procreate
Interactive Flow with HTML/ CSS/ JavaScript
Working knowledge of C & Python
Design:
Illustration & UI design
Strategy & Vision Presentations
User flows | Concept sketches
High-fidelity wireframes, and mockups
Design systems and component design
Style guides & pattern libraries
Education
Masters in Industrial Design
Rhode Island School of Design | 2020
Focused on User Experiences, and Speculative Design Thinking
P.Cert. Human-Computer Interaction
Georgia Institute of Technology | 2024
User-driven research and Interaction Design
BSc. (Hons) Economics and Management
London School of Economics & Political Science | 2015
Specialized in Behavioral Economics and Social Psychology
Awards
Professional
2024 NAB Show Product-of-the-Year | Evergent
Personal
2020 Eva Zeisel award for design excellence
2020 Award for thesis excellence, RISD
2020 RISD graduate commons grant fellowship
2020 AICAD postgrad teaching fellowship nom.
2020 Fred M.Roddy memorial scholarship
2019 RISD graduate commons grant fellowship
2019 RISD masters of ID fellowship